SEO Rank Tracking Software List of Top 7 Keyword Checking Tools

SEO Rank Tracking Software: List of Top 7 Keyword Checking Tools

It is challenging to master the art of SEO optimization, especially if you are a beginner. Fortunately, it is not that hard to find the best SEO rank-tracking software. So, if you were looking for the same, you have come to the right place!

Here, we enlist the top SEO rank tracking software of 2022. After strenuous research and market analysis, we have curated this list considering the top SEO experts‘ favorite keyword rank tracking tools.

In addition, if you are new to the realm of SEO and want to know about the relevance of these tools, we’ve got your back! Before the list, the article covers the what and why aspects of keyword rank tracking software so that you can make a wise choice. After that, all you have to do is go through this list and choose the most suitable SEO ranking software for your website.

What is SEO Rank Tracking Software?

Businesses use software for organic search marketing, also known as search engine optimization (SEO) software, to make their websites rank higher in search engine result pages (SERPs) without the need of paying to the search engine providers for placement. Through various capabilities, these keyword rank tracking tools offer enterprises SEO insights, helping them to identify the most suitable strategy for enhancing a website’s search relevancy.

Multiple tools deliver information about competitors through in-depth industry research. SEO experts and product and marketing teams frequently utilize SEO ranking software to pinpoint areas for improvement on their web domains that could lead to better search engine rankings in Google, Bing, and Yahoo.

What Does SEO Ranking Tracking Software Do?

Software for SEO rank tracking typically performs these functions:

  • SEO audits
  • Rank tracking
  • Keyword research
  • Content optimization
  • Link building
  • Release the website’s SEO health report.

These tools reveal content- or technology-based problems affecting a website’s search ranking and recommend fixes. Keyword rank tracking software analyzes a website’s performance in SERPs according to any keyword.

They allow companies to determine alternate search terms along with their search volumes. With the capabilities of semantic SEO, SEO automation, and artificial intelligence, content optimization SEO software assist organizations in improving the content on their websites. In addition, link-building tools enhance off-page SEO by tracking backlinks and spotting new opportunities for link-building.

Why Use SEO Rank Tracking Tool For Your Website?

Whether your website is about products or services, SEO software helps you gain a competitive edge in the market. With an appropriate strategy and improved visibility, you can make your business profitable in no time.  Even if you are running a niche-based website, these are the broad advantages of using SEO rank-tracking software-

  • Examine SEO Strategies of competitors
  • Save money and efforts employed on manual SEO audits
  • Find keywords with high conversion rates for content and Content Marketing
  • Track SEO progress and KPIs
  • Harness relevant data for better conceptualization
  • Display clear Rate of Interest (ROI) to clients

List of The Best SEO Rank Tracking Software

Though there are a plethora of keyword tracking tools available, a few of them have made it to the list of the ones in 2022. So, without any further ado, check out the features and pricing plans of these top keyword-checking tools.

1. SEMRush

For SEO specialists, SEMRush is a trustworthy digital marketing software that works as a precise position or keyword tracking tool. It gathers information from Google and tracks how any given domain, URL, or subdomain performs for the daily monitored keywords.

By classifying and dividing them into useful segments, SEMRush tracks keywords to assist websites in ranking. Then, it uses tags to filter reports, offering you a more specialized perspective of your SEO ranking.

You may use the statistics to monitor where your website stands locally and nationally on desktop and mobile. Additionally, you may use any of its 16 SERP characteristics to filter the data in order to determine which keywords activate which features and whether your domain appears on the specific search engine.

This SEO keyword tracking software also enables you to find your potential competitors in organic search. It comes with a Competitors Discovery Tab that can determine almost every domain that ranks for target keywords. You can sort the results according to the level of visibility.

Key features of SEMRush

  • Keyword segmentation
  • Precise local map pack rankings
  • Helps find critical competitors
  • Global rankings report
  • Signals when critical positions alter

SEMRush Pricing

It offers three plans that can fit all digital marketing executives be it an individual SEM, marketing agent, large enterprise or more. You can either subscribe to any plan on a monthly basis or save 17% cost by signing up for an annual subscription. These are the plans and pricing of SEMRush-

Pro Plan-

  • Cost- $119.95 per month
  • Covers 5 projects
  • Can track 500 keywords with daily updates
  • Provides around 3,000 daily reports

Guru Plan-

  • Cost- $229.95 per month
  • Covers 15 projects
  • Can track 1,500 keywords with daily updates
  • Provides around 5,000 daily reports

Business Plan-

  • Cost- $449.95 per month
  • Can track 5,000 keywords with daily updates
  • Provides around 10,000 daily reports

SEMRush Business Plan

2. SE Ranking

If you are looking for cloud-based software for SEO, SE Ranking could be the right choice. Its SEO rank checker comes with clean dashboards making it easy to comprehend the search results.

SE Ranking is a comprehensive bundle that includes all the features and tools needed to enhance the overall SEO performance of your website. It can help you find the advertising and phrases your competition uses for sponsored and organic search efforts.

The backlink checking and monitoring tool provides information on important factors and backlinks, while its in-depth website audit tool can boost a website’s ranking to the top ten search results.

SE Ranking

The effectiveness of the site for SERP elements can also be examined using this SEO rank-tracking tool. You can add up to five contending websites, compare ranking outcomes, and check how your website does on search engines like Google, Yahoo, Bing, etc.

Key features of SE Ranking-

  • Web-based keyword tracking and site audit
  • Keyword suggestion and grouping
  • Allows you to track local and mobile keyword rankings
  • Backlink monitoring
  • SEO reporting tool
  • Releases white label reports
  • Can offer API and scripts for experts

SE Ranking Pricing-

It comes with these three pricing plans that you can subscribe for one, three, six, and nine months, or a year-

Essential plan-

  • Cost- $31 per month
  • It can monitor the performances of about 10 websites
  • 35,000 web pages audit

Pro plan-

  • Cost- $71 per month
  • It can check up to 600,000 keywords
  • 200,000 web pages audit

Business plan-

  • Cost- $151 per month
  • It can check up to 1,500,000 keywords
  • 550,000 web pages audit

SE Ranking Business plan

Read also: List Of Top Best SEO Software in 2023

3. Ahrefs

Like SEMRush, it is also a comprehensive digital marketing and SEO platform. Ahrefs’s Rank Tracker feature helps you add your website or link your Google Search Console account with it and import projects. The next step is to track keywords using your Ahrefs dashboard.

You can obtain a summary of your search engine rankings on this SEO keyword tracking software. Your visibility %, typical position, traffic, SERP characteristics, and position changes are all visible. You may also examine each phrase’s rank, search volume, overall traffic, keyword difficulty, and whether it appears in a SERP feature like the “People Also Ask” area.


The Ahrefs Rank Tracker tool allows you to add up to 10 contender websites to compare to your own. However, we advise using its other services if you search for a more thorough competitor study.

Key features of Ahrefs-

  • Top traffic keywords overview and detailed SERPs.
  • Compact dashboard for better keyword visualization
  • Filter tags
  • Shows metrics of Domain Rating (DR)

Ahrefs Pricing-

All four of Ahrefs plans come with basic keyword rank-tracking tools and capabilities. Choose the most appropriate according to your website needs-


  • Cost- $99 per year
  • Enables tracking of up to 750 keywords per project
  • Suitable for small businesses


  • Cost- $199 per month
  • Enables tracking of up to 2,000 keywords
  • Suitable for in-house SEO executives


  • Cost- $399
  • Enables tracking of up to 5,000 keywords
  • Suitable for business with big data


  • Cost- $999
  • Enables tracking of up to 10,000 keywords
  • Suitable for big companies and agencies

4. SERPWatcher

It can assist in daily monitoring of your website’s potential for organic visitors. After all, this SEO keyword tracking software enables beginners to go quickly from initial setup to daily rankings assessment. Simply type in the domain to begin keyword tracking.

In order to keep you informed of any substantial changes in ranking positions, this platform also offers email alerts. You also receive up-to-date local ranking information for more than 50,000 places, including states, cities, nations, and DMA regions, making SERPWatcher one of the best keyword tracking tools.

In addition, it comes with a report-sharing feature, making it easy to share changes with teammates and clients.


Key features of SERPWatcher-

  • Helps track keywords daily
  • Both desktop and mobile-friendly
  • Can track rankings in over 50,000 locations
  • Report-sharing feature
  • Arranges keywords with tags

SERPWatcher Pricing-

This tool offers a 48-hour money-back guarantee. Therefore, you can claim a refund even if you subscribe to any of its below-given plans but are unsatisfied.

Basic Plan-

  • Cost- $29.90 per month
  • 100 daily keyword lookups
  • 200 competitor keywords/ search
  • 200 of 700 keyword suggestions/search

Premium Plan-

  • Cost- $44.90 per month
  • 500 keyword lookups per day
  • Unlimited competitor keywords/ search
  • 700 keyword suggestions/search

Agency Plan-

  • Cost- $89.90 per month
  • 1,200 keyword lookups per day
  • Unlimited competitor keywords/ search
  • 700 keyword suggestions/search

SERPWatcher Agency Plan

Read also: List Of Top Social Media Marketing Companies

5. Wincher

Looking for extremely affordable SEO keyword tracking software? Look no further! Wincher is a cost-effective rank tracker tool that can help online businesses grow. However, this does not mean that it compromises its functionality in any way.

You can effectively monitor keywords using the functions that come with this powerful rank-checking software. As a result, it has assisted brands in obtaining relevant traffic from organic searches, enhancing overall SEO performance.

Wincher also offers several tools to assist you in locating and concentrating on high-volume keywords that you, as well as potential competitors, may not have been aware of. You can expand your business by outranking competitors and monitoring their ranking positions.


Key features of Wincher-

  • Can boost SERPs’ ranking positions
  • Helps monitor competitors
  • Sends daily reports
  • Precise local ranking data across 180 nations
  • Enables API access
  • Automatic keyword suggestions

Wincher Pricing-

Starter Plan-

  • Cost- 29€/month or $34/month
  • Can track 500 keywords daily
  • Audit 10 websites

Business Plan-

  • Cost- 59€/month or $70/month
  • Can track 1,000 keywords daily
  • Unlimited website audit
  • API access
  • Sends white label reports

Enterprise Plan-

  • Cost- 249€/month or $295/month
  • Can track 5,000 keywords daily
  • Provides all functions of the Business plan
  • Project access permission can be given to outsiders

Wincher Enterprise Plan

6. Moz Pro Keyword Rank Checker

Identifying a website’s SEO performance within seconds makes Moz Pro one of the best SEO keyword tracking software. With nearly 95% accuracy, it forecasts the search volume for terms and phrases.

Additionally, the keyword checker tool finds ranks for possible phrases that you might wish to follow without committing. To assist you in determining how easy or difficult it is for these keywords to rank on the SERP, it provides a difficulty score for each of them.

You can select the search engine you want to receive the ranking information from, whether it is Google, Bing, or Yahoo. Send the most crucial keywords to the Moz Pro Campaign after that to track keyword rank over an extended period.


Key features of Moz Pro Keyword Rank Checker-

  • Can conduct competitive keyword research
  • Uses predictive metrics to arrange keywords
  • Can track long-term keywords
  • Can add SEO rank to a ranking history graph
  • Can indicate keyword difficulty

Moz Pro Keyword Rank Checker Pricing-

It provides these four plans that you can choose depending on your level of experience and organization size.


  • Cost- $99 per month
  • Best for beginners



  • Cost- $299 per month
  • Best for businesses and agencies


  • Cost- $599 per month
  • Best for SEO-centered companies and in-house marketing teams.

Moz Premium

Read Also – Top 10 Social Media Content Management Tools 

7. Advanced Web Ranking

Online businesses can count on Advanced Web Ranking as it is a reliable keyword-checking software. The tool can collect trending and accurate ranking data across any search engine, device, and language just within an hour.

It also makes it easier to generate engrossing SEO reports with customized layouts that you can quickly share with customers via links and user accounts. These white-label reports are available on any device, including desktop and mobile.

What’s more? By tracking the keywords competitors use to appear in SERPs, Advanced Web Ranking offers a broad overview of their rivals. Marketers can use the data to choose marketing plans and identify new competing websites. The SEO rank tracking software also provides a comprehensive list of the websites you compete with throughout the complete keyword set.

Advanced Web Ranking

Key features of Advanced Web Ranking-

  • Daily keyword rank checking
  • Google Search Console and Google Analytics integration
  • Comprehensive keyword data
  • Customer support

Advanced Web Ranking Pricing- It is one of the few SEO services software that offers a money-back guarantee and a 30-day trial is this one. You can pay for any of the following monthly or annually after you try the free trial.

Starter Plan

  • Cost- $49 per month
  • 2K units
  • Competitor insights
  • SERP features

Pro Plan

  • Cost- $99 per months
  • Suitable l for in-house teams
  • 7K units
  • Competitor discovery
  • Starter features

Agency Plan

  • Cost- $199 per month
  • Ideal for agencies
  • 14,500 units
  • Local keyword search volumes
  • All of the Pro features
  • One-hour updates

Enterprise Plan

  • Cost- $499 per month
  • 35,500 units
  • Data migration support
  • All of the Agency features

Advanced Web Ranking Enterprise Plan

Wrapping Up!

Here we end our exploration of the best SEO keyword tracking software of 2022. These tools do not seem to lose their relevance anytime soon. So, it is time for you to boost your ranking using the most suitable keyword checker from the list in 2023 as well. Let us know your pick in the comments section below!

By Khatija Bano

A writer by heart and profession, Khatija has been writing with years of experience in content & copies. She keeps her focus on delivering value to the readers with verified information. When not nerding out over writing or reading, you can find her binge-watching thrillers.

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