Social Media Content Management

Top 10 Social Media Content Management Tools 

Brands, influencers, marketers, and basically everyone who is trying to sell something or gain followers on social media need a social media platform manager. This important resource plans the right social media strategy for your brand or page. It has become a crucial position for businesses around the world as they know that now most consumers increasingly rely on social media to form an opinion and gather information about a product or service.

Statistically speaking, 45% of global consumers admit that they depend on social media before they purchase a product. Therefore, it becomes unarguably true that a social media manager is essential to keep your business’s online presence thriving. However, startups and new influencers may not have the bandwidth in terms of budget to hire one. If you also fall under this category or cannot hire a social media manager for any other reason, sit back and relax.

In this article, we will offer you the best social media post management or publishing tools. These tools will help you keep your social media handles trendy and scroll-worthy!

Top Social Media Publishing Tools

These tools are social post schedulers that can help you save hours of effort scheduling posts across multiple platforms. In addition, these social media post-management tools are easy to integrate via the API on your social media accounts and manage all your posts through a single dashboard. On the basis of your requirements, select the best social media management tools from the list below.

1- Buffer- Best social media scheduler for small businesses

It offers several user-friendly post-scheduling tools so that you can retain and attain more followers. Buffer is also excellent for smooth team coordination. So, apart from being a reliable post-scheduler, this tool also offers some great user engagement features that help boost your business sales.


Key features of Buffer-

  • User-friendly social media scheduler
  • Easy integration with Instagram, Facebook, Linkedin, Twitter, and Pinterest.
  • Instagram story and content planning
  • Aids smooth team collaboration

Download – Buffer

2- Social Pilot- Good social media management tool for SMBs and agencies

It’s the best in the market for scaling your social media handle at affordable rates. Social Pilot also helps with content creation and offers terrific client management features, enabling you to manage various clients’ work and boost your business.

Social Pilot

Key features of Social Pilot

  • Complete analytics and capabilities for agencies
  • Bulk scheduling and editing
  • Provides enterprise solutions
  • Keep ups with the trends
  • Keyword-based content development
  • Provides macro and micro views within the calendar

Download – Social Pilot

Also Read: Best Open Source Contact Management Software

3- Hootsuite- A giant among the best social media management tools

More than eight hundred Fortune 1000 companies and over 18 million people rely on Hootsuite for their social media management. The reason behind its huge success is its holistic platform that enables people to schedule and curate content, run social media ads, calculate their social ROI, and more.


Key features of Hootsuite

  • Asset library with platform optimization
  • Post previews for each platform during the scheduling
  • Smooth engagement through integration across all platforms
  • Custom industry enterprise packages
  • Various packages suitable for different sizes of brands

Download – Hootsuite

4- Sendible- A decent social media publishing tool for managing multiple clients.

The platform is specially designed for agencies that want to manage several clients simultaneously. Apart from the key features that most social media management tools provide, Sendible also provides dashboard customization to keep you trending and gaining new clients.


Key features of Sendible

  • Integration with Canva graphics editor
  • Royalty-free image search
  • YouTube search
  • Saves time by automating redundant tasks

Download – Sendible

5- Sprout Social- Best social media publishing tool for advanced social listening and monitoring.

Because of its detailed analysis and creative reports, Sprout Social has become one of the most preferred social media management tools. Though it may look slightly costly, it’s totally worth it for brands related to retail, travel, hospitality, higher education, and software and tech, who are ready to invest time and money to boost their social media presence.

Sprout Social

Key features of Sprout Social

  • Extracts data from Twitter, Instagram, Facebook, Reddit, YouTube, and the web
  • Advanced listening for brands, industries, topics, competitors, campaigns, and more
  • Demographics, sentiments, and conversation analysis

Download – Sprout Social

Also Read: Best Free Friendship Meetup Apps On Social Media

6- SEMrush Social Media Poster

One of the pioneers of SEO, Semrush also offers in-built social media content management tools for fast planning and scheduling. For excellent tracking and smooth cross-posting curation, integrate your social media companies’ profiles with Semrush.

semrush social media poster

Key features of SEMrush Social Media Poster

  • Analytics and tracking
  • Post-scheduling for optimal engagement rates
  • Competitor content and post comparison available
  • Seamless integration with online shops and accounts

Download – SEMrush

7- Hubspot- A decent social media post management suite.

The set of social media management tools within the Marketing Hub is called Hubspot Social Media Software. Prioritizing the social connections you value most across multiple social media sites, including Instagram, Twitter, YouTube, Facebook, and LinkedIn, will help you save time. A variety of management tools are available, including those for creating and disseminating content, tracking mentions, and reporting to show not only engagement levels but also how these relate to actual business indicators.


Key features of Hubspot

  • Multiple tools
  • Monitor multiple platforms
  • Hubspot marketing platform

Download – Hubspot

8- NapoleonCat- An efficient social media management tool

Another advanced social media management tool is NapoleonCat. The Social Inbox, the company’s flagship tool, assists organizations in managing social media engagement and delivering first-rate social media customer support on all significant social media networks, including Instagram, Twitter, Facebook, Messenger, YouTube, LinkedIn, and Google My Business. The auto-moderation tool aids social media managers in completely automating the management of their profiles. Businesses and individuals may utilize NapoleonCat to increase response rates, streamline social communications, and evaluate their performance—all from a single, streamlined dashboard. Other aspects of the application include reporting, automated publication, and competitive analysis.


Key features of NapoleonCat

  • Social media analytics
  • Social media publishing
  • Social inbox
  • Automation
  • Reporting

Download – NapoleonCat

Also Read: Best Free Dating Sites and Apps

9- Agorapulse- Full-featured social media management tool 

Agorapulse offers all the essential features you require in a single, user-friendly interface. Both individuals and teams can benefit greatly from it. Additionally, it provides a limited free plan if you’re not ready to invest right now. There is no better option if you’re searching for a fully complete social media management platform to replace your entire stack. Agorapulse delivers robust unified social inbox, social listening, and collaboration capabilities in addition to giving you access to sophisticated publishing features (such as bulk scheduling, post categories, labeled content, automated rescheduling, and more).


Key features of Agorapulse

  • Scheduling and publishing
  • Comes with a social inbox with automation rules
  • Team management
  • Social listening
  • Analytics and Reporting

Download – Agorapulse

10- CoSchedule- Best social media management tool for curating, organizing, and publishing.

Its highlight is its Marketing Calendar, which absolutely maintains social media posts and publishings. CoSchedule brings clearness to your content curation part. In addition, it organizes your business or brand assets according to the type of your content and schedules them for posting on the platform.


Key features of CoSchedule

  • Bulk scheduler
  • Drag-and-drop scheduler and organizer
  • Publishing and posting automation
  • Marketing integrations
  • Social media campaign templates

Download – CoSchedule

Takeaway message – Select the best social media management tool for you

If someone can name one social media content manager that is best for every business or brand, they are simply misleading you. The truth is selecting the best social media management platform, or resource depends on your business needs and personal technical requirements. An influencer will have different needs than a medium to large size organization for managing their social handles.

Therefore, you need to observe the functionality and features of the different social media management tools given in the list above to understand which one will work the best for you. Let us know your thoughts on these platforms and which one you feel is the most suitable for your business in the comments section below!

By Khatija Bano

A writer by heart and profession, Khatija has been writing with years of experience in content & copies. She keeps her focus on delivering value to the readers with verified information. When not nerding out over writing or reading, you can find her binge-watching thrillers.

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