Top 10+ App Store Optimization (ASO) Tools or Software in 2022

Are you searching for an effective App Store Optimization Tool to scale up your app installs and revenue? Then, you have landed in the right place.

For sure there are several ASO tools present in the market which claim to provide you with the success of your app or mobile game. However, the question is how many of those actually live up to its promises? In reality, there are only a handful of software that can really increase the visibility of your app and boost conversions. Soon, you will find out the list of top leading App Store Optimization companies. But before that, you should know exactly what App Store Optimization tools are and how they can help you.

What Is An App Store Optimization Tool?

If the word ASO is still new to you then you should refer to our complete guide on App Store Optimization before moving ahead and learning about ASO tools. For those who have even a brief idea of App Store Optimization, let me tell you that ASO tools are nothing but the apps or software which helps in optimizing the App Store listing of your app. These tools improve the chances of your apps being found inside the app store. By providing you with your app’s global rankings, average ratings, reviews, and giving insights into other app store assets, the best App Store Optimization tools free or paid help you to take your App to the top position in the market.

Let’s move ahead and know about the tools that can help you make your app visible to prospective users.

20 Companies

List of Top 10+ Leading App Store Optimization (ASO) Tools / Software in 2022

App Annie

App Annie

The App Analytics and App Data Industry Standard

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Founded in the year 2010, App Annie is an effective App Store Optimization tool capable of navigating the entire lifecycle of an app. Having a whopping user base of over 1 million and more than 1100 enterprise clients, needless to say, that App Annie is a huge name in mobile data and app analytics. Whether your app is freshly brewed or running at an expert stage, this platform can help your app achieve a winning mobile experience.

AppTweak

AppTweak

#1 ASO Tool for Apps & Games Driven by Data Science

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AppTweak is one of the best tools for App Store Optimization as it offers the users all the features they need to make their App or Game a success. Having dealt with some well-known platforms like PayPal, Jam City, Yelp, Big Fish, Amazon, Expedia, Khan Academy, Adobe, Udemy, and even LinkedIn, AppTweak has helped many popular apps and games by providing actionable insights in the simplest interface.

Liftoff

LiftOff

SCALE YOUR GROWTH ON MOBILE

(0 reviews)

LiftOff is one of the best ASO tools for those who are looking to improve app ranking. This one of the best App store optimization tools aims in helping budding as well as top mobile app development companies to acquire or retarget app users.

kumulos

Kumulos

The Personalization Engine for Mobile Apps

(0 reviews)

Kumolos, one of the best App Store Optimization tools free is basically a mobile app messaging and management platform.

Adjust

Adjust

The analytics platform marketers trust

(0 reviews)

For those looking for App Store Optimization tools free or at an affordable price,  Adjust is the best option.

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AppFigures

Appfigures

ASO Tools, Analytics, and App Intelligence

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Founded in the year 2009 and trusted by over 200,000 companies globally, Appfigures needs no introduction.

SearchMan

SearchMan

App Data Solutions to accelerate Ecosystem success

(0 reviews)

SearchMan is another brilliant ASO tool. It helps you track searches for your app on Google Play Store and App Store on a daily basis. With SearchMan, you can even compare the visibility of your app or game with your competitors.

AppFollow

AppFollow

The needs of your customers in the mobile market, unlocked

(0 reviews)

The App Store Optimization software, AppFollow aims at providing their developers with organic user acquisition. It helps developers to get organic downloads rather than meaningless installs. With AppFollow, users can increase their app rating by analyzing and responding to the user reviews in the most appropriate way. They can even keep an eye on what their competitors are doing and analyze their keywords to take their app to the Top charts.

AppRadar

App Radar

Let's make your app more successful

(0 reviews)

Our next addition, App Radar is one of the best ASO tools for growing your app and mobile game business.

Gummicube

Gummicube

THE #1 ASO COMPANY IN THE WORLD

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Founded in the year 2011, Gummicube is as creative as its name. In its ten years of journey, it has established itself as the most reliable platform for optimizing the ranking of apps and games.

MobileAction

MobileAction

All-in-One App Marketing Intelligence Platform

(0 reviews)

Our next pick Mobile Action provides the developers with all the essentials they need to enhance their app visibility and conversion rates. Its mode of operation is very intuitive and precise. First of all, it lets you track down the keywords that would potentially take your app on the top charts using its huge keyword dataset.

TheTool

TheTool

One ASO Tool for iOS and Android App Marketing

(0 reviews)

If you are looking for an App Store Optimization tool free or at an affordable price, then TheTool might be your best choice.

SplitMetrics

SplitMetrics

BOOST YOUR CONVERSION RATES

(0 reviews)

SplitMetrics might not be in the App Store marketing for ages but it surely has created a huge user base in the short span of 4 years. Platforms like Zimad, Lovoo, Verv, Wallapop, Lab cave, Mytona, My.com, and Fruit Ninja are SplitMetrics’ well-known and trusted clients. SplitMetrics aims at helping mobile app developers and publishers by providing them with app growth and optimization.

ASOdesk

ASOdesk

One solution to grow your app business

(0 reviews)

If you are searching for the best ASO tools to improve app rankings then ASOdesk might be what you are looking for.  Founded in the year 2016 by Sergey Sharov, ASOdesk counts Abbyy, Yandex, Zephyr, Mamba, Playkot, Appyfurious, Verv, Kaspersky, and other more than 50000 app and game developers as its clients.

StoreMaven

StoreMaven

Increase app store conversion rates

(0 reviews)

Founded in the year 2014, our next addition, StoreMaven follows a slightly different approach. Rather than guaranteeing more visibility of your App Store or Google Play Store page, it assures more conversions.

AppsFlyer

AppsFlyer

Make good choices

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Founded in the year 2011 by Oren Kaniel, AppsFlyer is a leading Mobile Attribution and Marketing Analytics platform. The best thing about AppsFlyer is it allows you to measure the performance of all your marketing channels whether they are paid, organic or single, all from a single dashboard.

SearchAdsHQ

SearchAdsHQ

Make Apple Search Ads profitable at scale

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SearchAdsHQ provides end-to-end insights into your media buying funnel. With SearchAdsHQ, users can fully control their ad performance as well as leverage automation to ultimately increase Return on Investment(ROI) and conserve their precious time.

Sensor Tower

Sensor Tower

Data That Drives App Growth

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Pioneer App Store Optimization tool, Sensor Tower can help its users in optimizing their keyword strategy, analyzing their competitors, and improving app ranking in the simplest way possible. This mobile marketing intelligence software helps app developers in app store optimization by providing ASO intelligence.

Appbot

Appbot

App review & ratings analysis for mobile teams

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Appbot aims at providing a clear picture of customers’ thoughts about your products and services. Released in 2011 as a Review aggregator, Appbot expanded its wings in 2014 when its co-founder and CEO Stuart joined hands with Claire to transform this platform into a robust ASO tool.

The ASO Project

The ASO Project

APP STORE OPTIMIZATION AGENCY

(0 reviews)

Our next addition, The ASO Project is an ASO agency that provides holistic services for your app store listing. They conduct various researches and analysis in order to provide you with a complete strategy of your app optimization.

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Buyer's Guide

How App Store Optimization tools can help your business?

First of all App Store Optimization, also known as ASO is the process of optimizing the visibility of your app or games on the App stores. It can help your app appear in the Top Charts. The higher your app ranks, the more it is visible to potential customers of your business. This technique can optimize your app conversion as well as click-through rate(CTR). Ultimately, this process can boost the number of installs of your app or game and also increase your business revenue.

How to optimize your app for Apple App Store?

Here is a quick guide to optimizing iOS apps:-

  • Optimize your app title. Make sure that it is relevant, easy to spell, unique, not bigger than 30 characters.
  • Add some descriptive keywords in the subtitle of your app. Ideally, it should be of not more than 30 characters and must be catchy and attractive.
  • The iOS description should not be more than 4000 characters. It should be informative, easy to understand, and well organized. Localize it.
  • Optimize your promotional text by adding promotional features, special offers, or news.
  • Make your app icon noticeable and simple. Do not use text on it. It should be clearly visible against any wallpaper.
  • Optimize your app screenshots by designing them in portrait mode. Highlight the main features of your application in the first two screenshots. Utilize all the slots.
  • Your app video should be a good illustration of your app visuals.

How to optimize your app for Google Play Store?

Here is a quick guide to optimizing Android apps:-

1. Optimize your app title. Make sure that it is not bigger than 50 characters.

  • You can use either of the formats:
  • Name of the brand - Relevant keyword(s)
  • Name of the brand: Relevant keyword(s)
  • Relevant keyword(s): Name of the brand
  • Relevant keyword(s) - Name of the brand

2. Add some powerful keywords in the URL/package.

3. Your app’s developer name can be in format- App developer name: 1st Keyword, 2nd keyword.

4. The short description should not be more than 80 characters. Use this space to call attention to the purpose and value of your app.

5. Design the description in not more than 4000 characters. In addition to powerful keywords, add all the relevant information. Localize it.

6. Your featured icon should be 32 bit PNG, 512px by 512px, and 1024KB. It must be striking and different and at the same time influencing.

7. Optimize your app screenshots by designing it in JPEG format or 24 bit PNG, 320px to 3840px, max dimension can not be greater than twice the pixels of minimum. Highlight the most valuable information of your application in the first two screenshots. Utilize all the slots.

Which is the best tool for game app marketing?

The best tool for marketing your gaming app is Tool.io. Here are the ways of optimizing your Gaming app:-

  • Take the services of a gaming publisher. While it may prove to be a little expensive in your pocket, it will help you make up your mind about your business development by suggesting amendments to your project.
  • Make your project beta ready before launching. Analyze it thoroughly before global release.
  • Use ASO techniques to take your app at a better rank than your competitors. Use good ASO tools like Tool.io.
  • Make sure you are releasing your gaming app on every store possible in addition to the Google Play Store, App Store, and Amazon store.
  • Boost its visibility by running paid campaigns on social media platforms like Facebook, Instagram, Messenger, etc.
  • Cross-promote your app with your other games already available in the market.
  • Try to bring in good reviews on your gaming app. You can also opt for paid reviews on Android tap.com, Pcworld.com, etc.
  • Market your app on social media. You can also send your game to Android Reddit and Product Hunt for users to vote for your app.