5 Best Keyword Research Tools for SEO

5 Best Keyword Research Tools for SEO

Want great ranking in SERPs? This guide of the best 5 keyword research tools is here to help! The top five keyword-finder tools or software for search engine optimization in this article will boost your content marketing like never before.

Users globally now rely on search engines like Google and Bing to gain knowledge. They immediately Google their way to slip out of tricky situations, verify any piece of information, or make payments without any hassles.

But behind the scenes, websites are engaged in a silent conflict for the top rankings on SERPs or search engine results pages while people are oblivious to it. The quality, worth, and relevancy of the content itself are a few vital variables that affect how well a site performs in search results.

If you do not target the relevant keywords or phrases that people in your niche often search for, there is no point in attempting. And you need the right keyword finder to target the relevant keywords (s). With so many paid and free keyword tools now available in the market, it becomes confusing to find a reliable one.

So, without further ado, let’s break down the top 5 keyword research tools available today and analyze their key features so that you can make an informed decision.

How To Determine The Best Keyword Research Tools For Your Website?

Before diving into the top five keyword finder tools, you need to understand the parameters to judge a keyword research tool. Even SEO experts suggest the following points before they pinpoint a few tools-

Data included- The top keyword research tools provide you with all the information required for ranking the term of your choice. At the very least, each application we chose includes keyword difficulty, competitive, and traffic SERP research.

Data sources- Give special attention to where each keyword research tool retrieves data. It is a crucial step because you should be able to trust that it is devoid of biases and inaccuracies. Each tool in this article pulls information, at the absolute least, from Google Search Console or Google Analytics.

Guidance for keyword optimization- You do not really need to be a ten-year SEO veteran to use keyword research tools. The finest tools optimize keywords by providing clear and basic recommendations.

Multiple tools perform thorough SEO analysis on your website, looking at anything from topic clusters and domain authority to site performance and technical data. You are not searching for that here. You want to seek resources that help any marketer or business owner quickly identify their focus keyword and improve their website ranking.

Free trials and updates- As said above, there are both paid and free keyword research tools that you may find. However, some tools label their “free plan” as having extremely limited outcomes. Or they restrict the free plan’s duration, turning it into a trial. Only tools with generous evergreen free plans that are truly helpful were listed, and they won’t cost a fortune to upgrade either.

Top 5 keyword Research Tools

Now that you know how to choose the right keyword research tool let’s cut to the chase and analyze the most promising platforms that have the potential to upscale your SEO game.

1. Moz Keyword Explorer

The SEO platform from Moz includes various keyword research tools. You can view this as an advantage even though Moz doesn’t offer data points like typically featured SEO tools (such as SERP ranking or the total amount of keywords a competitive result is ranking for). Without compromising on the data you truly want, it delivers a fine user experience to individuals who are not skilled search marketers.

Using the Keyword Explorer tool, you can look for any term and check its keyword difficulty, organic clickthrough rate (CTR), and monthly volume. From there, scroll down to obtain an analysis of its ranking results and recommendations for related keywords.

Moreover, it assigns priority to score keywords, to make you understand the worth of each keyword. The platform does so by calculating the organic CTR, the keyword’s volume, and its difficulty. Moz also offers a “my score” metric, where you tell the platform about the importance of a keyword for your website as per your industry knowledge and expertise.

Download – Moz

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2. Google Keyword planner

Google Keyword planner

It is one of the best keyword research tools, especially for pay-per-click (PPC) keyword research. Google Keyword Planner comes with two main features. One is to explore keywords and discover them, and another is for thorough search volume and forecasting research.

Even if you do not buy Google ads, it’s an entirely free keyword research tool. With this platform, you can be assured that you won’t run into costly upgrades.

Like many of the tools on this list, the ” Keyword ideas ” section looks for a seed phrase before generating additional keyword recommendations and provides data on monthly search traffic, ad impression share, competition, change over time, and bid ranges. Brand or generic phrases, source websites, and other criteria can be used to filter your keyword list on this Google keyword tool. On the other side, if you also utilize Google Ads, the “Forecast” function makes it easier to budget for and make advance plans for your sponsored commercials.

Visit  –  Google Keyword planner

3. SEMrush


No introduction is necessary for SEMrush, especially if you’re a dedicated web marketer. The majority of professionals in the field trust this all-inclusive SEO tool. It’s mainly because the platform features one of the top keyword research tools in the digital marketing industry.

Its ‘Keyword Overview’ section contains details on both organic and paid keywords. The features of the keyword volume, difficulty, CPC, and SERP will be shown. Data on keyword variations, searches, and related phrases are also included. Additionally displayed is the keyword’s trend.

A keyword master list can be created using the Keyword Magic Tool. Based solely on the seed word you supply, the platform will produce a list of phrases for your campaign. This Bing or Google keyword tool takes volume, keyword difficulty, competitive density, and SERP results into account.

By comparing your website to those of your competitors, you may utilize the Keyword Gap tool to see if there are any potential keywords you are omitting. In addition, the Keyword Manager tool allows you to manage and analyze up to 1,000 keywords simultaneously.

And those who are discouraged by the “not supplied” results will be glad to know that SEMrush can retrieve that data, providing you with more opportunities to outrank your competitors.

Download – SEMrush

4. Ahrefs Keywords Explorer


One of the top keyword research tools available today, Ahrefs, is comparable to SEMrush. It offers a tonne of features as an all-around SEO solution. But the focus of our attention will just be on the Keywords Explorer Tool.

You may quickly locate millions of keyword suggestions using the Keywords Explorer Tool. There are available results from over 171 countries and 10 different search engines. However, it claims that it will only show the most accurate keyword search volumes since it uses clickstream data to obtain the most accurate results.

In addition to the search volume offered by Ahrefs, you might be able to obtain a better idea of how effective a keyword is by looking at how many clicks a search item receives. Advanced SEO metrics are also included, including return rate, click-through rate, and more.

Download – Ahrefs

5. KeywordTool.io


The Keyword Tool is the perfect solution if user-friendliness is your main priority. It’s an easy-to-use keyword research tool that offers some useful insights. You can filter keywords on the site by language, region, and various platforms, including Google, Bing, YouTube, Amazon, and others.

This tool’s amazing feature of offering multiple keyword ideas is noteworthy. In addition, you can view related keywords, questions, and prepositions independently on the results page. However, the coolest function might be Keyword Tool Pro’s Analyze Competitors (a paid tool).

You can obtain a thorough list of keywords by simply supplying the URL of one of your competitors’ websites, which will be developed by studying the content there.

Download – KeywordTool

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Wrapping Up!

You can explore these top five keyword research tools to push your rankings up. But, remember, you have to consider your website requirements particularly. If you need a basic solution, you can use any free keyword research tool. However, go for a paid or upgraded platform if you need a comprehensive SEO toolkit with rank tracking and backlink analysis.

So, are you ready to rank? Visit the websites of these keyword finders and find the best plan for you. If you already have your favorite, share your experience in the comments section below!

By Khatija Bano

A writer by heart and profession, Khatija has been writing with years of experience in content & copies. She keeps her focus on delivering value to the readers with verified information. When not nerding out over writing or reading, you can find her binge-watching thrillers.

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