One ASO Tool for iOS and Android App Marketing

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If you are looking for an App Store Optimization tool free or at an affordable price, then TheTool might be your best choice.

TheTool counts Pixonic, ABA English, Ten Square Games, Privalia, and many other big names amongst its clients. The best thing about this software is that it provides an ASO score, using which you can analyze the position of your app in the market and decide how well your app is optimized.

Since keywords play an integral part in increasing the visibility of the app, TheTool ensures that Keyword research is as simple and quick as possible for its users. With this robust ASO tool, you can get suggestions for keywords, their traffic, and track difficulty.

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Product Demo

Core Features

  • Top Charts
  • User Rating Management
  • Optimize Conversion Rate
  • Keywords Search
  • Installs and Downloads Tracking(Organic and Inorganic)
  • Revenue Tracking
  • Data export to CSV
  • Annotations
  • Alerts on email daily or weekly
  • Tracking Rank of Keywords
  • Researching Keywords
  • ASO score grader
  • Competitor Insights
  • Global tracking
  • Data of downloads
  • Pros

    • This software is extremely powerful, intuitive, and easy to use.
    • It lets you track anything and everything that can affect the growth of your apps and games including organic and inorganic downloads, the rank of keywords, top charts, ratings, and reviews in Google Play Store and App Store.
    • The competitor insights feature is very useful for analyzing the performance, reviews, ratings, and listings of fellow similar app developers.
    • The User Interface is simple.


    • The procedure of connecting your app to this platform is rather tricky than other software. You may have to go through approvals of many emails with TheTool.
    • The customer support of TheTool takes a huge time in resolving the queries of its users.
    • Few metrics in this software are very complicated. A detailed explanation is missing from this ASO tool.