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Founded in the year 2011 by Oren Kaniel, AppsFlyer is a leading Mobile Attribution and Marketing Analytics platform. The best thing about AppsFlyer is it allows you to measure the performance of all your marketing channels whether they are paid, organic or single, all from a single dashboard.

The centralized dashboard of AppsFlyer allows the marketers to search, build or even manage the audience of their apps.

It counts some huge names like Coca-Cola, Nike, Pinterest, Hopper, VISA, Skyscanner, eBay, letgo, Telefonica, inotta, Huuuge as its clients. This ASO tool is ideal for small businesses, mid-size businesses, and even large enterprises.

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Core Features

  • A/B Testing
  • API
  • Alerts for Account
  • Activity Dashboard
  • Monitor Activity
  • ROI Tracking
  • Analytics
  • Attribution Modeling
  • Audience Targeting
  • Campaign Analytics
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Contextual Targeting
  • Website analytics
  • Tracking of Uninstalls
  • Time on-Site Tracking
  • Monitoring and Integrating Social Media
  • Tracking of Revenue and Retention
  • Performance Metrics
  • Predictive Analytics
  • Multi-Campaign
  • Data Import/Export
  • Mapping of Customer Journey
  • Pros

    • The in-built fraud protection suite in AppsFlyer is very efficient. It can do source analysis excellently and even let you find irrelevant sources to save your precious time.
    • This excellent tool lets you get a detailed overview of your app marketing performance.
    • The process of tracking the campaigns and Key Performance Indicators(KPIs) is easy through this software.
    • AppsFlyer allows you to track installs, ROI, and campaigns in the easiest way possible.


    • The cohort data feature is rather tricky to use. They could be more detailed and insightful.
    • The process of displaying raw reports is very slow even if files are lightweight.
    • The dashboard is basic. It needs to be customized as per the needs of the users to get a productive output.