Introduction – Social networking sites and popular social media applications with a large user base play a pivotal role in attracting consumers. In addition, advertisers and businesses have relied on top social media platforms for promoting their products and services.
Besides the largest social media platforms that have existed in the market for a long time, new social media apps have also emerged that have caught people’s attention with advanced and more empowering features for the users and creators.
These social networking apps are helping people cater to their and others’ specific needs. And provide utility and entertainment at the same time, making them increasingly popular social media apps among various users.
In this article, we’ve covered the top social media apps that one should know about. Read till the end to learn exciting things about these social networking sites.
Following is the list of the most popular social media platforms, categorized under three heads: new social media apps, popular social media apps, and the all-time best and biggest social media platforms.
New Social Media Platforms
PolyWork was created for the hustle-culture population, allowing users to emphasize various roles, side projects, passion activities, and specialties. The new social media app differs from LinkedIn, where users have a single headline explaining their current position or expertise.
Playwork attempts to connect people with employment possibilities in addition to profiles. The new social media app developed its Space Station, where users can designate the projects or jobs they’re interested in hearing more about.
It could become one of the top social media sites, reshaping professional networking that is more geared toward Generation Z.
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Clubhouse, one of the most popular social media platforms in the new social media apps category, was made available for iOS in March 2020. Then, in May 2021, an Android version was released. Within a year, the app’s usage skyrocketed; by December 2021, it had two million active weekly users.
Given that the app was officially still in testing status and available only via invitation, this accomplishment is all the more remarkable. Early on, there was a lot of interest, and invite codes for this popular social media app reportedly cost $400.When Clubhouse became available to everyone in July 2021, there was a ten million-person backlog.
But interest has since diminished. Clubhouse reached its pinnacle in February 2021, when prominent figures like Elon Musk and Mark Zuckerberg hosted conversations, and then it started to fall.
Clubhouse maintains its edge by working with TED and adding new features. Although larger competitors have released their audio-only apps, Clubhouse is still an intense market competition. The new social media app had an unmistakable impact on the social media environment, even though its time in the spotlight may have already passed.
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The new application on the social media apps list reached over a million members in its first 18 months by emphasizing accessibility and diversity to attract new investors and people who are under-represented in the financial sector. There are currently over 3 million members, 40% of whom are women, and 45% are people of colour.
Public Live is an additional feature of this one of the top social media sites, where shows are performed regularly, and speakers are chosen from a pool of financial subject expertise.
The website has enormous potential to grow as one of the biggest social media platforms for people interested in finance. Focusing on the expanding personal finance community at this time is wise. Interest in cryptocurrencies has increased recently.
A new social media app that isn’t attempting to be everything to everyone is Public. Instead, it assumes that a growing number of people will be drawn to that depth because it is concentrated on the financial niche and issue.
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In addition to free content, creators can provide paid tiers at $5/month. Like other social media apps, Substack depends on influencer marketing to grow its following.
Substack had one million paid subscribers as of November 2021, making it relatively small. However, compared to the 250,000 subscribers it had in September 2020, it represents a significant gain, thus moving towards becoming one of the top 10 social media apps that have recently entered the market.
Most of the content on this new social media app is long-form, in-depth writing, which necessitates intense subject and issues engagement. Substack takes pleasure in eschewing “attention economy” based on sensationalism and clickbait. Instead, each Substack serves as a community for its viewers, who can comment on postings.
Users are turning away from more popular social sites in favour of curating a unique collection of authors and producers, which signals a change away from traditional publishing represented by Substack. Despite claims that people’s attention spans are shortening, its rising popularity demonstrates that people are still eager to interact with in-depth, high-quality material.
Due to the ability to stream games, Discord is still a favourite among gamers as the best social media platform. However, other groups utilize the text, audio, and video chat functions to discuss various subjects.
Brands can still have a presence on Discord even though it doesn’t sell advertisements by setting up channels or servers that are collections of related media on a topic. The focus on sincere discussion and connection on this popular social media app presents an opportunity to forge lasting bonds with clients and gather insightful data about their needs.
Popular Social Media Platforms
Triller is undoubtedly a competitor to all social media apps of this kind due to its focus on music and lip-syncs videos. However, the social media application has already admitted to inflating its user count, making it difficult to determine its precise level of popularity.
It could become one of the most popular social media platforms as it has added new tools for creators, including the ability for iPhone users to record and broadcast. They also acquired Julius, an influencer marketing platform, in March 2022.
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This social media app has expanded quickly in recent years; it had 550 million monthly active users in January 2021, making it the most downloaded app in the world and one of the biggest social media platforms. Moreover, its involvement in the Russia-Ukraine War has recently made it a more popular social media app.
Though public channels may have advertisements, Telegram has pledged not to give marketers access to user information or monitor clicks. Instead, advertisers can pick themes, media, and languages for their advertisements. Brands may also connect with audiences organically through this social networking site.
It is one of the top social media sites that can give producers who have built an audience on other websites like YouTube or Instagram more ownership and control over money. Two payment options are available on Patreon: a monthly subscription and a pay-per-post option.
Starting an account on this social networking site is free. Patreon only takes a percentage once artists begin making money. The social media app presents a chance for creators dissatisfied with the monetization strategies of the largest social media platforms to engage with fans directly. Unlike Facebook and Instagram, platforms like Patreon offer a more open model that helps creators.
9. Twitch (2011)
On this social media application’s video streaming website, content producers broadcast live shows to their viewers. There were 7.5 million streamers active as of December 2021. Most content on the platform is video games, but it also produces cooking shows, music videos, and makeup tips. Twitch users viewed 5.44 billion hours of live streaming content in a single quarter.
Brands have additional options to reach audiences through this social networking app as it continues to move outside the gaming community. Companies can buy ads on the network, work with Twitch influencers, or develop their own branded channels.
However, market reports suggest that approx. 68% of American teenagers use Snapchat. Therefore, marketers can consider using this social networking site if most of their target audience is young adults.
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Best Social Media Platforms
One may set up a business profile on this social networking site as a brand, which gives access to detailed metrics for their account and posts. In addition, businesses can also use third-party applications for planning their updates and posts on Instagram.
In addition, this social networking site is a popular alternative customer support medium for many brands. More than 80% of social customer service inquiries originate on Twitter, claim Twitter’s advertisers.
This expansion provides brands with more chances to engage audiences. For example, the social media application is structured around “subreddits” or groups devoted to particular themes or hobbies, making it possible for marketers to target their target markets precisely.
Brands can market themselves on Reddit social sites through promoted posts, banner ads, and homepage takeovers. People can develop relationships through natural interaction, including starting and joining communities, participating in discussions, and leaving comments. Hosting AMA “Ask Me Anything” chat on the social site is a famous user interaction strategy.
Facebook is a well-known name of social media platform simply because it supports all content formats, including text, photos, video material, and stories. However, the Facebook social media application algorithm prioritizes content that promotes meaningful interactions and conversations among individuals, particularly those from family and friends.
Depending upon one’s needs, requirements and interests, they may choose any of the social networking sites from the social media apps listed above. While some social sites are top-rated for forming professional networks, others are quite helpful in learning about specific subject matters.
All social media platforms are an excellent medium for learning something new about the world and how businesses function through them. In addition, some of the top 10 social media apps also help creators monetize their content more reasonably, allowing them the freedom and opportunity to grow.
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