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SplitMetrics might not be in the App Store marketing for ages but it surely has created a huge user base in the short span of 4 years. Platforms like Zimad, Lovoo, Verv, Wallapop, Lab cave, Mytona, My.com, and Fruit Ninja are SplitMetrics’ well-known and trusted clients. SplitMetrics aims at helping mobile app developers and publishers by providing them with app growth and optimization.

What makes SplitMetrics a great App Store Optimization software is the fact that it lets its users understand the fundamentals of user interaction. The approach of SplitMetrics is flexible and client-oriented.

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Core Features

  • Target Audience
  • Campaign Segmentation
  • Funnel Analysis
  • Heatmaps
  • Landing Pages Management
  • WebForms Management
  • Multivariate Testing
  • Split Testing
  • Statistical Analysis
  • Focused Feedback and Surveys
  • Test Scheduling
  • Visual Editor
  • Pros

    • SplitMetrics is a fully automated platform that makes its User Interface very intuitive.
    • SplitMetrics can carry out an unlimited number of experiments for iOS and Android apps in order to assure real growth for your app.
    • It claims to increase the conversion rate of apps by up to sixty-five percent.
    • With SplitMetrics, mobile app developers and game publishers can identify growth opportunities in their projects.


    • Budding app developers might not be able to afford it. Hence, this software can only be used by high-end developers.
    • Unlike its competitors, SplitMetrics does not have a free version.