App Annie
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App Annie

The App Analytics and App Data Industry Standard

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Founded in the year 2010, App Annie is an effective App Store Optimization tool capable of navigating the entire lifecycle of an app. Having a whopping user base of over 1 million and more than 1100 enterprise clients, needless to say, that App Annie is a huge name in mobile data and app analytics. Whether your app is freshly brewed or running at an expert stage, this platform can help your app achieve a winning mobile experience.

Majorly, it divides its products into two different categories: Market and Analytics. Market products are for making you aware of the statistics and intelligence of your competitors. Analytics is for helping you know more about your app and its performance. The headquarters of App Annie is in San Francisco and it has 12 other offices in different parts of the world.

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Product Demo

Core Features

  • AB Testing
  • ASO Reporting
  • Analytics or ROI Tracking
  • Benchmarking
  • Campaign and Engagement Tracking
  • Channel Attribution
  • Channel Management
  • Competitive Monitoring
  • Customer Journey Mapping
  • Customer Journey Mapping
  • Dashboard
  • Data Visualization
  • In-App Events Tracking
  • Track Keywords Rank
  • Tools for Keyword Research
  • Multi Campaign
  • Performance Metrics
  • Predictive Analytics
  • Retention and Revenue Tracking
  • Product Data Management
  • Push Notifications
  • Usage and Website Analytics
  • Pros

    • App Annieu2019s free version is reliable and user-friendly. It is enough for App Store tracking as well as keeping a tab on reviews and ratings.
    • The Keyword tool can effortlessly find out which keywords are helping your business in moving forward and in what markets.
    • Out of all top ASO tools, App Annie is the best analytics and stats display online software.
    • The instructions in this software are clear and simple. The guided walkthroughs help users to make full use of this tool.

    Cons

    • Many important features like compare feed, insights generator, alert feed, etc. are missing from the free version.
    • At times, the data in App Annie differs from the ad analytic resources.
    • The pricing options are not flexible. There is only a single option for the premium version.