Adjust
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Adjust

The analytics platform marketers trust

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For those looking for App Store Optimization tools free or at an affordable price,  Adjust is the best option.

Founded in 2012, this robust ASO tool is applauded by teams around the world for the efficient services they provide.

Adjust has been supporting over 500,000 apps worldwide to get on top of the charts with its built-in intelligence and automation.

Not only does this app help in tracking traffic sources and engagement across digital platforms, but also it maps the entire journey of the app on its platform.

Using Adjust, you can get insights into user engagement, user behavior, marketing trends, and app installs. It is basically a business intelligence solution for mobile app and game marketers.

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Product Demo

Core Features

  • Segmentation
  • Reports and Dashboards
  • API/Integrations
  • QA Testing
  • Performance and Testing
  • User Segmentation
  • Custom Event Tracking
  • Real-Time Tracking
  • Retention Metrics
  • Fraud Detection
  • Attribution Windows
  • A/B Testing
  • Multivariant Testing
  • Standard Targeting
  • Reviews and Rating Management
  • Keyword Localization
  • Conversion Rate Benchmarks
  • Category Ranking
  • App Suggestion
  • Visual Analytics
  • Uninstall Tracking
  • Third-Party Integrations
  • Revenue Tracking
  • Audience Targeting
  • Advertising Management
  • Pros

    • The Fraud prevention feature is very useful for advertisers to identify potential mishaps.
    • Adjust is a very powerful platform for getting help with acquisition sources or campaign-level granularity on the dashboard of users.
    • The User Interface is simple and convenient.
    • Adjust aids in team scale acquisition by providing proper insights and data.

    Cons

    • The process of extracting raw CSV files is very time-consuming in Adjust. There is a need for Adjust to provide APIs or simple integrations with Google sheets to make this process smoother.
    • The graphical reports on the iOS app are not clear and accurate.
    • The data visualization feature is very basic and has a great potential to improve.