Best Tools For App Store Optimization(ASO) Tools in 2023

6 Best Tools For App Store Optimization(ASO) Tools in 2023

There are around 3 million applications available in the App Store and Google Play Store. Hence, this makes it harder for businesses to rank their applications on app stores.

However, with the help of the best App Store Optimization tools it becomes simple to make your app discoverable in in-app search engines.

These ASO tools help your app perform better than your competitors by increasing exposure in the app store, generating significant traffic, and increasing revenue.

Furthermore, ASO tools combine statistics, carefully chosen keywords, sentiment analysis, and A/B testing to identify the most efficient ways to boost your app’s downloads and visibility.

There are a plethora of Android App Store Optimization tools available in the market. Hence, choosing the best and most effective one for your business can be a tricky job.

So, to make this process easier for you, we have included a well-curated and researched list of the most popular and efficient ASO tools that you may use to analyze your competition, monitor the performance of your app on the app store, evaluate user reviews, and more.

Let’s go through the list quickly!

Top 6 App Store Optimization Tools in 2023

Without spending a lot of money on app marketing, developers can promote their apps using a number of App Store Optimization services. Therefore, check out the list of tools below that can boost your organic downloads and assist you in reaching new heights.

1. Storemaven

This is one of the best App Store Optimization tools that can increase the cost-effectiveness, reliability, and efficiency of app store testing. Storemaven allows developers to test various creatives for their app store websites and marketing copy for their products.

Moreover, A/B testing can help convince potential users to hit the download button by using symbols, colors, and movies.

With the help of this powerful ASO tool, you may also thoroughly study your competitors. For example, you can see the app store SEO techniques used by your rivals and apply them to your app as well.

Features of Storemaven

  • Includes A/B testing.
  • Provides data-driven strategy.
  • Gives analysis of test results.
  • Offers customized ASO strategy plan.
  • Provides complete competitor analysis.

Pros of Storemaven

  • Monitors keyword ranking.
  • Tracks the engagements.
  • Gives performance analysis.
  • It is simple to use.

Cons of Storemaven

  • There is no free trial offered.
  • Limited tools and functionalities are available.

Pricing: You may need to download a free demo in order to examine price options.

2. AppFollow

AppFollow is a platform for customer assistance, ASO, and monitoring apps. It is one of the finest App Store Optimization tools free or paid for monitoring and responding to application reviews and ratings.

Moreover, this tool enables you to track and respond to reviews, evaluate ratings, and gain knowledge from user comments. It also enables you to gather and handle app data to raise conversion rates, app store results, and app user retention.

Features of AppFollow

  • Keeps track of both ASO and organic traffic.
  • Automatically analyzes and replies to app reviews.
  • Conducts efficient ASO keyword research.
  • Analyzes the revenue and app downloads.
  • Studies the approaches of your competitors.
  • Identifies trends in the app store.

Pros of AppFollow

  • Easy to use and excellent customer service.
  • Excellent filters on an intuitive dashboard.
  • Marks significant changes in application and product rankings.
  • Displays difficulty scores by keeping track of popular keywords.

Cons of AppFollow

  • Expensive equipment.
  • For analysis, each competitor must be added individually.


There are four pricing options offered by Appfollow:

  • Free – $0/month
  • Essential – $143/month
  • Team – $634/month
  • Business – Custom Price

Also Read: Best App Store Alternatives For iOS Users in 2023

3. AppTweak

AppTweak is your one-stop mobile App Store Optimization tool for market research, applications, ads, and ASO. It is data-driven and designed for the creation of apps and video games.

In addition, it gives marketers and company owners market information and useful insights they can use to increase conversion rates by 11% and increase the average organic installs by 490%.

Additionally, using AppTweak‘s keyword study and suggestion tool, developers can find appropriate keywords for their apps. The most effective keyword strategy is essential for ASO because it increases app visibility and organic downloads. Hence, through this tool, you may keep a watch on your competitors and can see how they use keywords.


Features of AppTweak

  • Provides tools for keyword study and suggestion, as well as previous keyword rankings.
  • Keeps track of competitor activity such as ranking, development, install data, etc.
  • Includes ASO’s history and collection of features apps.
  • Gives ASO update history and visibility score.
  • Provides backlink monitoring for the Google Play Store.

Pros of AppTweak

  • Sends daily ASO reports via email.
  • Provides App revenue projections.
  • Includes search-ad intelligence.
  • Provides competitor keyword spy.

Cons of AppTweak

  • It is difficult to switch between various platforms.
  • Unsatisfactory customer service.


There are four pricing options offered by AppTweak:

Starter – $58/month $690/yr

Pro – $166/month $1990/yr

Guru – $249/month $2990/yr

Power – $499/month $5990/yr

4. AppRadar

Another best App Store Optimization tools free or paid tool available is AppRadar. It enables you to find relevant app keywords, evaluate your keyword strategy, and utilize artificial intelligence to determine how your app is being found.

Furthermore, with the help of AppRadar, you can fully examine how your app was discovered and assess its performance in comparison to that of your competitors. Additionally, this application claims to save you 3–4 hours every month.


Features of AppRadar

  • Gives personalized advice on improving your app’s efficiency score.
  • Boosts app ratings for higher sales.
  • Provides analysis and optimization of keywords to increase traffic and downloads
  • Includes analytics for apps and localization administration.
  • Enables tracking and ranking of apps in real-time.

Pros of AppRadar

  • Large keyword collection.
  • Proper management of ratings and reviews.
  • Thorough competitor analysis.
  • Actionable insights to boost Profitability.

Cons of AppRadar

  • Poor client service.
  • Unaffordable plan options for startups.


Following are the pricing options offered by AppRadar:

  • Free
  • Starter – $39/mo
  • Advanced – $69/mo
  • Expert – $129/mo

Also Read: Best Free PC Cleaner and Optimizer Apps for Windows 

5. App Figures

One of the most popular App Store Optimization services for keyword study, competitor monitoring, and keyword rank tracking is called App Figures. It can connect you automatically to each and every resource required for your application’s visibility.

Additionally, the App Figure tool offers a powerful utility made specifically for ASO. Therefore, you can use it to track app performance, find fresh growth prospects, and improve ad performance.

App Figures

Features of App Figures

  • Creates reports from app data that are simple to understand.
  • Lists country-specific Ratings and reviews for greater understanding.
  • In addition to advertising, it also tracks revenue across networks and nations.
  • Creates top charts highlighting the best-performing applications among all categories.
  • Monitors bug reports, current users, and other usage information.

Pros of App Figures 

  • The interface is simple to use.
  • Customizable reports are available that can be linked with other dashboards.
  • Finds new keywords and keep an eye on search rankings.
  • Comprehends competitors’ development strategies.

Cons of App Figures

  • Dashboards are not customizable.
  • Filtering data to meet particular requirements is challenging.


There are five pricing options offered by App Figures:

  • Connect – $7.99/month
  • Monitor – $35.99/month
  • Optimize – $119.99/month
  • Grow – $299.99/month
  • Enterprise – Custom Price

6. Sensor Tower

The last one on our list of best App Store Optimization tools free or paid for marketers, publishers, and developers is Sensor Tower. It provides useful information about app usage, competition data, and ad performance. As a result, numerous businesses, including well-known research institutions, major news websites, and top financial firms, prefer to use this tool.

Its cutting-edge intelligence tools assist developers in connecting with users. Moreover, this tool provides a variety of data elements that can guide your decision-making process and help you optimize your app, and boost downloads.

Sensor Tower

Features of Sensor Tower 

  • Provides tools for app intelligence that allow the analysis of user reviews, app utilization and sales, keyword ranking, competitor research, etc.
  • The store intelligence systems provide in-depth knowledge of app downloads and sales.
  • Gives comprehensive data on user acquisition efforts run by other publishers and developers.
  • Quickly transforms keywords and helps in evaluating the success of localization strategies.
  • Keyword Spy searches for relevant keywords to determine traffic and difficulty levels.

Pros of Sensor Tower

  • Powerful, customizable, and user-friendly interface.
  • Gives an estimate of the search traffic number.
  • Analysis of predictive rank and localization.
  • Observes and keeps track of the expected revenue and downloads from competitors.

Cons of Sensor Tower

  • In contrast to other similar tools, UX and UI are poor.
  • The switch between applications is challenging.


There are three pricing options offered by Sensor Tower:

  • Free
  • Pro – $79/month
  • Business – $399/month

Also Read:

Wrap-Up: 6 Best App Store Optimization Tools in 2023

To improve your app’s ranking and exposure on the app store, you need to have strong technical skills and analytical knowledge. Hence, this is where App Store Optimization services and tools come in and makes this process simpler for you. The top 6 optimization tools in 2023 were listed in this blog for your reference. We hope you found the best-suited tool for your business from the above list.

However, if you wish to add any other App Store optimization tools to the list, feel free to write to us in the comment section below.

By Support

Our aim is to chase the future, innovations, and the latest trends of all things tech

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